Some people don’t mind that advertisers know exactly where they are and what they are up to. Many companies now use location tracking to follow you all the time, building up a profile of your habits that they can sell on to advertisers. Parents should always create restrictions that prohibit their children from adding followers inside the app and consider blocking any apps which do not have this feature.Ĭompanies can also take advantage of location trackers to send targeted ads. This is particularly dangerous for children, especially as some apps give almost anyone permission to track their location. Just as GPS trackers allow users to share their location with friends and family, they also allow users to inadvertently share their whereabouts with stalkers. The Glympse app allows users to share their location for a limited period of time, which in theory prevents the app from being abused by stalkers. And there is Apple’s Find My Friends app, which lets users permanently share their location with friends. For example, Google Maps has a feature that allows others to follow your progress during a specific trip. Many social networking applications also use location tracking to provide information about friends in the area, allowing you to more easily locate each other and meet up. In addition, these systems can automatically call for help in the case of an accident and allow remote operators to unlock your car if you lose your keys or lock them inside the car. They are also installed in many new cars and allow a car’s location to be tracked remotely. GPS tracking systems are not just for people. If you are worried about your child or an elderly relative getting lost, GPS tracking allows you to know exactly where they are. This same system can also allow you to keep tabs on your children or other family members. As long as the device is active and charged, it can continue to broadcast its tracking signal until you catch up with it. They can also provide real-time updates of the phone’s current location. Many high-end cell phones can now track a missing device using its GPS receiver. Tracking can also help you locate your brand new €1,000 phone when you have left it on the train or if it is stolen. This takes time and is less accurate than GPS tracking. Previously, emergency services used triangulation to estimate the callers’ location by measuring signal strength from mobile masts. One of the biggest advantages of having GPS tracking on your mobile phone is that it allows emergency responders to easily find you during an emergency. So, what are the pros and cons of location tracking, and is it worth giving up some privacy in order to feel more secure or be more social? However, there are also a growing number of people worried about the other side of location tracking – the thought that Google or other companies might know your every movement. Location tracking can help make life more convenient, making it easy to find nearby restaurants or to hire an Uber for example.
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